Campaign Attribution Utility

Free UTM Campaign URL Builder.

Q: What is the difference between utm_source and utm_medium?

utm_source identifies where traffic originated (e.g. google, facebook, newsletter), while utm_medium identifies the marketing channel type (e.g. cpc, email, social, affiliate).

Create trackable marketing URLs for Google Analytics 4, Meta Ads, TikTok, and newsletters with preset platform chips and instant 1-click copying.

Quick Platform Presets:

Website URL * The full landing page URL you want visitors to reach.

Campaign Source (utm_source) * Where the traffic originates (e.g. google, facebook, twitter).

Campaign Medium (utm_medium) Marketing medium or channel (e.g. cpc, email, bio).

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Privacy Guarantee: Processed locally in your browser. Nothing is uploaded.

Generated Campaign URL: Ready to Use

https://example.com/summer-sale?utm_source=facebook&utm_medium=cpc&utm_campaign=q3_launch

Test Link

Want to shorten this URL and fire retargeting pixels?

Create a clean klic.in/sale shortlink with live click tracking and Meta Pixel tags.

Shorten & Track with KLIC →

Simple Guide

How to create trackable UTM campaign URLs

Step 01

Enter Destination URL

Paste your landing page address. If it already has query parameters, our tool automatically appends UTMs correctly.

Step 02

Select Channel Presets

Pick a pre-configured platform preset like Meta Ads or Google Search, or enter custom source, medium, and campaign tags.

Step 03

Copy & Launch

Copy your generated link into ad managers, social bios, or email templates to track conversion ROI inside Google Analytics.

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are five specific query tags attached to a URL that allow web analytics software (such as Google Analytics 4, Mixpanel, and Adobe Analytics) to track where website visitors originate and which marketing campaigns drove conversions.

1. utm_source Identifies the platform sending traffic (e.g., google, facebook, newsletter).

2. utm_medium Identifies the channel type (e.g., cpc, organic_social, email).

3. utm_campaign Identifies the specific promotional campaign (e.g., summer_sale, q4_launch).

4. utm_term & utm_content Used for paid search keywords and differentiating A/B creative variants or button placements.

FAQ

Frequently Asked Questions

What is a UTM campaign URL?

A UTM URL contains query tags (utm_source, utm_medium, utm_campaign) appended to a web address so analytics platforms like Google Analytics 4 can attribute traffic to specific ads and marketing channels.

What is the difference between utm_source and utm_medium?

utm_source identifies where traffic originated (e.g. google, facebook, newsletter), while utm_medium identifies the marketing channel type (e.g. cpc, email, social, affiliate).

Do UTM parameters affect SEO rankings?

No. Search engines like Google ignore UTM parameters when evaluating content relevance. Websites should use rel="canonical" tags to ensure duplicate query strings do not cause indexing issues.

Can I shorten a UTM campaign URL with KLIC?

Yes! KLIC allows you to transform long 200-character UTM URLs into clean branded shortlinks (e.g. klic.in/sale) while preserving 100% of the underlying UTM parameters for Google Analytics.

Is this UTM builder completely free?

Yes! This UTM tool is 100% free with no login required. All URL parsing runs directly in your browser without transmitting your links to any server.

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